You’re no longer in control of the interaction-the app company is. Third-party platforms like Uber Eats and GrubHub put an intermediary between your restaurant and the customer. The Cons of Outside Delivery Lose Control of the Guest Experience If your POS system can’t integrate with the app, tablets are still an option.
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And they had to figure out how to get those orders from the tablet to the kitchen efficiently.īut these days, delivery companies have integrations with many point-of-sale (POS) systems, which removes the need for the intermediate tablet. When these delivery platforms first came out, restaurants often had to use a separate tablet for each delivery company to manage their incoming orders. Access Improved and Expanded POS Integrations This reduces your commission fee and still lets you take advantage of the marketing benefits. If you do have your own delivery drivers, you can use these apps strictly to facilitate orders.
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Gain the Benefits of the App While Using Your Own Drivers By partnering with Uber Eats or a similar provider, you can deliver your food without taking on the expense of hiring your own delivery drivers and worrying about issues like insurance and delivery vehicles. Salaries and insurance costs have made delivery unfeasible for many restaurants in the past. In the future, these platforms may help offset losses caused by a shortage of front-of-house staff or unexpected closures. Offset Losses From Closed Dining Rooms or Reduced Capacityĭuring the height of the COVID-19 pandemic, delivery or pickup helped make up for some of the reduced sales that restaurants faced due to closed or limited capacity dining rooms. Even if they don’t choose to order online, they may learn about your restaurant via a delivery app and choose to dine-in at a later date. And we’re not talking about a small number of people, either! In 2022, 49.5 million people in the US were using food delivery apps. These delivery platforms can be great marketing tools that connect your food with hungry people in search of a restaurant nearby. The Pros of Outside Delivery Utilize Helpful Marketing Options via the Apps Regardless of which service you partner with for delivery or online ordering, there are some pros and cons of the business model that you should consider before signing up.
The Pros and Cons of Third-Party Delivery Services
Learn more about the pros and cons of these delivery services so you can decide which (if any) service is right for you. And they’re an integral part of the recent rise of ghost kitchens and ghost restaurants.īut they also come with some downsides that may make them less attractive prospects for your business. Uber Eats and similar services have long positioned themselves as a way to boost sales and increase your visibility. If you held out on partnering with a third-party delivery service pre-COVID, the pandemic may well have prompted you to rethink your position.
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